Cult Branding Training

Keynotes

"What if David Ogilvy had been born in 1979? Meet one of the most insightful minds in marketing to come along in 20 years. BJ Bueno has amazing insight and contagious passion. Cult Branding will not only inform you, it will inspire you. The book contains only a sliver of the knowledge you'll get from the course."
—Holly Buchanan, Future Now, Inc

"BJ is to marketing now what Trout and Ries were 20 years ago."
—Eric Roads, CEO/Publisher, RADIO INK Magazine

BJ Bueno is available for keynotes at your events on the following three topics:

Cult Branding Basics

Cult Brands aren't just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services. Picture a Cult Brand in this context, and you'll have a much better understanding of why these brands have such high customer loyalty and devoted followers.

In exploring the foundation from which all Cult Brands are built, you’ll better understand:

• The true nature and essence of branding
• The unseen mechanisms that facilitate brand development
• The Seven Golden Rules of Cult Branding
• How to break free from the conventions that hold most brands hostage

BJ Bueno’s message will provide your company with the ultimate guide to cultivating loyal customers.

The Psychology of the Customer

Successful brands embrace their customers by anticipating basic and spiritual human needs. With insights into the human psyche that transcend conventional beliefs about marketing and advertising, you’ll learn how to deeply connect with the heart of your customers.

Using leading edge cognitive research, humanistic psychology, comparative mythology, and common sense, BJ Bueno will dispel traditional marketing philosophy and get to the heart of what matters most for your business: your customers. When you understand your customers—their behaviors, dreams, needs and quirks—you can bridge your products and services to your customers’ hearts and minds, paving a path to brand loyalty.

With candor, honesty, and a dash of genius, BJ Bueno will guide you on an extraordinary quest to better understand the forces behind customer loyalty.

Why We Talk: The Principles of Word of Mouth

As business owners and professional marketers we’ve cast the mold on innovative ways to amplify and cultivate Word-of-Mouth (WOM) advertising among consumers. So why then have our most brilliant marketing strategies failed to produce a winning formula that consistently increases WOM? Why has today’s “connected” consumer become virtually mute to our messages, our promises? Could it be that while we’ve tried so hard to affect what people talk about to each other, we’ve overlooked the biological and psychological reasons why they talk in the first place? Have we failed to identify the core need people try to satisfy when they talk?

BJ Bueno takes you on a brief history of language, revealing startling truths about the dynamics of human communication that will change the way you look at how you market to your customers. Connecting all the dots to fully understand mankind’s need for the spoken word, you’ll learn how to utilize this knowledge in marketing, advertising and selling your product and services through the world’s most powerful medium: People.

Download BJ's Speaker Kit here

Keynote: $25k

BJ Bueno is also available for full day training workshops with your executive teams. Contact Scott Jeffrey for more information.

More raving reviews for BJ ...

"He talked about so many different things, but particularly word of mouth and what it can mean to your business. Amongst a dozen ideas that he had there's a number of them that I can take back and apply tomorrow, and that's what makes BJ so great."
—Weezi Kramer, Regional Director, Entercom Communications

"His message is irreverent, passionate, ironic, witty, and informative. BJ gets to heart of what matters."
—Ontario Long Term Care Association

"We promise you, a day spent with B.J. is worth a whole week doing whatever else you're doing."
—Bill Eisner, Chief Creative Strategist / Managing Partner of Nonbox.

"His mind is full of powerful ideas, he told our story with magic of his own."
—Chris Kenner, David Copperfield Executive Producer

"A gifted marketing strategist."
—-Roy H. Williams, The Wizard of Ads