Books to help you better understand Word-of-Mouth

Good Gossip Good Gossip
by Robert F. Goodman and Aaron Ben–Ze’ev

Purchase via Amazon.com
 
 
 
 
The Language Instinct The Language Instinct
by Stephen Pinker

Purchase via Amazon.com
 
 
 
 

 

Related Links

“Meet Joe Blog”
by Lev Grossman
Article from Time on the popularity of blogs.
 
“We are the web”
by Kevin Kelly
Wired article on the increase of individual power on the Internet.
 
 
iPod’s Dirty Secret
by The Neistat brothers’
The Neistat brothers’ popular video on the iPod battery.
 
“The real slant on gossip”
by Robin Westen
Psychology Today article on the benefits and purpose of gossiping.
 
“The book stops here”
by Daniel H. Pink
Wired article on Wikipedia.
 
 
“New Zealand students may ‘text-speak’ in exams”
Report on national exams in New Zealand allowing text message abbreviations.
 

 

Internet User Statistics

Technorati
Blog search engine.
 
Wikipedia
Wikipedia encylopedia.
 
Second Life
Wikipedia overview of Second Life.
 
“Educators explore ‘Second Life’ online”
Second Life community as an educational tool.
 




Search CultBranding.com
Cult Branding Digest
Receive our quasi-monthly updates.

We Value Your Privacy!