Why Choose The Cult Branding Company
The Cult Branding Company can help any large corporation uncover who its best customers are.
Under pressure to meet the financial market's demand for quarterly growth year over year, your job as a modern-day marketer is challenging and intense. If you have grown your business mainly by increasing your advertising budget or expanding to new locations, we can make your job easier and show you how to grow your ROI exponentially, increase your market share, and retain your most profitable customers—within your current budget.
Our proven track record working with major brands speaks for itself.
A Better Solution to Market Research
You have certain customers who already choose you more often than your competition. We can help you discover who they are and why they love doing business with you. Then, you can play to your strengths and be in a position to serve your best customers better than anyone else—and organically attract more loyal customers in the process. Armed with this focused strategy, you can make even your biggest competitor irrelevant.
Focus on Your Best Customers
In today's challenging business climate it's very costly not knowing who your best customers are. Research has demonstrated that customer loyalty is a more important determinant of profit than mass appeal (just ask Apple). You can't build customer loyalty if you don't know who your best customers are.
You probably already know that a small number of customers drive your profitability. In fact, you may find that less than 5% of your customers drive over 80% of profitability. Turning just 10% of your occasional customers into customers who love you—what we call Brand Lovers—can significantly accelerate your growth and increase profitability.
Focusing on your Brand Lovers can simultaneously decrease the cost of gaining a new customer. How? First, Brand Lovers spread the word and create new customers for you. Second, by speaking to the heart of your best customers, they won't want to do business with anyone else, similar to how Mac users won't consider buying a PC and how Harley-Davidson owners only ride a Harley. Third, your Brand Lovers give you more repeat business.
Make Smarter Decisions
How do you determine which marketing strategies to employ? What if you had a way to quickly and easily determine whether or not a strategy will be effective before you execute? When you know precisely who you're trying to serve, you can easily discern whether or not a strategy or campaign will speak to the hearts and minds of your best customers. Our Brand Model 3.0 provides penetrating insights into your best customers that will illuminate the way to sustainable growth and profitability in all market conditions.
Market Research With Results
Businesses spend millions each year to generate market research that often yields zero financial results. But this isn’t surprising: Marketing research provides the wrong answers to the right questions. Customers' responses to marketing research are rationalizations, not actualities. From our experience, the majority of market research becomes irrelevant once you understand who your best customers are and what drives them to do business with you.
Over 90% of behavior is unconscious and rarely reaches the level of awareness even when subjected to direct questioning—people simply cannot describe why they really do what they do. Our Brand Model 3.0 goes beyond your customers’ rational responses and gives you the right answers to the questions that drive your growth. Simply put, our consumer insights into your best customers can save you millions annually. We'll give you actionable insights that you can apply immediately in order to grow your business.
A Brand Model That Works
Our Brand Model 3.0 decodes the underlying tensions behind your customers’ choices. Addressing these tensions forces your enterprise to focus on what drives loyalty instead of the next transaction. Our trademark qualitative and quantitative methods uncover the conscious and unconscious psychological motivators of your best customers—how they think, feel, and relate to your brand. We examine the hidden biological, archetypal, and cultural drivers behind your brand through the lens of your best customers.
After analyzing both quantitative and qualitative data based on in-depth customer interviews, polling, and other tools, we help you determine the brand insights that emotionally connect your brand to your best customers and drive your growth. Ultimately, the Brand Model 3.0 highlights the key insights that determine brand loyalty and provides you with everything you need to connect and serve your best customers.
Our Experience
Since 2000, we've been studying why certain types of customers love certain brands, analyzing Cult Brands like Apple, Harley-Davidson, Oprah, Southwest Airlines, and Star Trek. In addition to publishing the highly-praised The Power of Cult Branding (Random House 2002), we have published four books including Cult Branding Workbook and Why We Talk: The Truth Behind Word-of-Mouth as well as over 50 articles on brand building and business strategy.
We've worked for clients including Kohl's Department Stores, CNN, The Magic of David Copperfield, LA Lakers, Thomas Nelson Publishers, Coke, and Turner Classic Movies. We've been interviewed by and quoted in CNN, USA Today, Brandweek, Investor's Business Daily, Washington Post, and Boston Globe. We have spoken at Harvard Business School, MIT Sloan, National Newspaper Association, Wal-Mart, Target, Yahoo, Retail Advertising & Marketing Association (RAMA), Retail Advertising Conference (RAC), CNN, and IBM.
See how the Brand Model 3.0 can help you grow your business.