Testimonials
What client are saying ...
“Mr. Bueno’s implemented this multi-level team approach from vision to execution. He worked with Scheels team internally and also connected us with vendors outside the company who helped fill in the gaps in areas where internal expertise was not developed. This enabled us to clarify our objectives, work efficiently and get up and running faster. Along with being a consultant, Mr. Bueno was also a teacher. He did not just tell us what to do. He listened, he taught and helped us rise to the challenge.”
—Barbara Pates, Former Brand Manager, Scheels
“In less than 12 months, MaxYield Cooperative has achieved far greater results than we ever thought possible. We have communicated our name change, established MaxYield as a brand and have made an impact with our marketing. With the groundwork that BJ developed for us, we have had customers stop their cars and call our office to say they heard our radio spot and agree with the direction and focus of our company. This has never happened to our company before.”
—Joseph K. Anniss, General Manager, MaxYield Cooperative
Raving fans of BJ Bueno ...
He talked about so many different things, but particularly word of mouth and what it can mean to your business. Amongst a dozen ideas that he had there's a number of them that I can take back and apply tomorrow, and that's what makes BJ so great.
—Weezi Kramer, Regional Director, Entercom Communications
What if David Ogilvy had been born in 1979? Meet one of the most insightful minds in marketing to come along in 20 years. BJ Bueno has amazing insight and contagious passion. Cult Branding will not only inform you, it will inspire you. The book contains only a sliver of the knowledge you'll get from the course.
—Holly Buchanan, Future Now, Inc
His message is irreverent, passionate, ironic, witty, and informative. BJ gets to heart of what matters.
—Ontario Long Term Care Association
We promise you, a day spent with B.J. is worth a whole week doing whatever else you're doing.
—Bill Eisner, Chief Creative Strategist / Managing Partner of Nonbox.
BJ is to marketing now what Trout and Ries were 20 years ago.
—Eric Roads, CEO/Publisher, RADIO INK Magazine
His mind is full of powerful ideas, he told our story with magic of his own.
—Chris Kenner, David Copperfield Executive Producer
A gifted marketing strategist.
—Roy H. Williams, The Wizard of Ads
Praise for The Power of Cult Branding:
Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.
—Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc.
Cult brands, while not easy to create, are among the most powerful. This book will show the way.
—Jack Trout, coauthor of Positioning: The Battle for Your Mind and president, Trout & Partners Ltd.
Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.
—Jay Conrad Levinson, author of the Guerrilla Marketing series
The most insightful look at brand positioning since The 22 Immutable Laws of Marketing.
—Roy H. Williams, author of The Wizard of Ads series
Understanding the creation and nourishment of great brands is critical to marketers. This book provides a powerful insight into that understanding.
—Jeffrey J. Fox, author of How to Become a Rainmaker and How to Become CEO
An essential guide for marketing in the 21st century.
—Alan M. Meckler, chairman and CEO, Jupitermedia Corporation
A masterfully instructive book on what it really takes to build a powerful brand today. It should be required reading for students at the country's top business schools. I recommend it wholeheartedly to entrepreneurs, executives, visionaries, and managers, who should not just read it, but also live by it!
—Edward P. "Ned" Grace III, managing director, Grace Venture Partners
Praise for Why We Talk:
“Perhaps the most important skill in business is not strategic planning, or marketing savvy, or risk management, or investment analysis. Rather it is simply the ability to LISTEN. Why We Talk compellingly and elegantly illuminates why listening to your customers with your eyes, your heart and your instincts is more important than listening exclusively with your ears. Reading this book will forever change your approach to business AND to your most valued personal relationships. Your customers are talking … are you LISTENING?”
—Darryl “DC” Cobbin, Chief Marketing Officer & Vice President, Boost Mobile
“The first book that explores the science of word of mouth. Interesting to read and extremely helpful for any marketer.”
—Al Ries, author, The Origin of Brands
“Enter the land of tribes (and truth) where borders (and boundaries) are but an illusion. Buckle up and ride the speeding arrow as it pierces the psyche of the 21st Century consumer. Read on!”
—Brad Davis, Chief Marketing Officer, Washington Mutual, Retired
“BJ never ceases to amaze me. He can take a cultural or consumer phenomenon and peel it back to the very essence of its reason for being. Few people can grasp the intangible and abstract nature of brands, much less anchor it to the fundamental biological and psychological aspects of consumers, and BJ does this with ease”
—Jenny Skwierawski, Brand Intelligence Specialist, Miller Brewing Company
“Bueno’s archaeological dig into the human heart strikes gold! Captures the top spot on my word-of-mouth book list.”
—Todd N. Alexander, Brand Evangelist, Kreber
“This book shows you how to make the world’s most powerful communication tool work for you.”
—Jeffrey Fox, best-selling author of How to Become a Marketing Superstar
