Media Room

 

Why Customers Join Brand Communities
New white paper explores the social and psychological motivators of brand communities and how businesses can help support them.
 

Customer Loyalty Research Consultancy Unveils New Brand Model for the Retail Sector
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers.
 

Brand Loyalty Expert Kicks Off the Retail Advertising Conference
BJ Bueno to open for RAC 2009
 

Let's Give 'em Something to Talk About
Amazing customer experiences will start conversations
 

Talk is Cheap. Gossip is Priceless.
Beware of Word-of-Mouth Marketing
 

The Forces Behind Customer Loyalty
Understanding how branding influences decisions
 




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