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Media Room
Jul 15, 2009
New Brand Model Designed to Drive Long-Term Profitability
May 26, 2009
Why Customers Join Brand Communities
New white paper explores the social and psychological motivators of brand communities and how businesses can help support them.
Mar 19, 2009
Customer Loyalty Research Consultancy Unveils New Brand Model for the Retail Sector
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers.
Feb 20, 2009
Brand Loyalty Expert Kicks Off the Retail Advertising Conference
BJ Bueno to open for RAC 2009
Oct 05, 2008
Let's Give 'em Something to Talk About
Amazing customer experiences will start conversations
Jun 18, 2007
Talk is Cheap. Gossip is Priceless.
Beware of Word-of-Mouth Marketing
Mar 12, 2006
The Forces Behind Customer Loyalty
Understanding how branding influences decisions
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