Cult Branding Books
The Power of Cult BrandingHow 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!)
by Matthew W. Ragas & BJ Bueno (Random House 2002)
Praised by marketing mavens Jack Trout, Al Ries, Jay Conrad Levinson, and Jeffrey Fox, this meticulously researched book uncovers the remarkable, untold stories behind nine very successful cult brands and the Seven Golden Rules that each instinctively follow.
Cult Branding WorkbookSeven Steps to Understanding Your Customer and Cultivating Brand Loyalty
by BJ Bueno
Want to create a Cult Brand? In the Cult Branding Workbook, BJ Bueno walks you step-by-step through the process of developing a brand your primary customer will love. From crafting your brand lover statement to understanding the human needs of your customer, you’ll learn what it takes to cultivate true brand loyalty.
Cult Branding WorkbookSeven Steps to Understanding Your Customer and Cultivating Brand Loyalty
by BJ Bueno
(Audio Version)
Why We TalkThe Truth Behind Word-of-Mouth Seven Reasons Your Customers Will—Or Will Not—Talk About Your Brand
by Bj Bueno
People talk. Since the dawn of time, they’ve grunted, groaned and gossiped about what they like and what they don’t; about the experiences that inspire them and the ones that fall flat.
Why We TalkThe Truth Behind Word-of-Mouth Seven Reasons Your Customers Will—Or Will Not—Talk About Your Brand
by Bj Bueno
(Audio Version)
Creativity RevealedDiscovering the Source of Inspiration
by Scott Jeffrey
A guide to understanding the creative impulse rooted within us, Creativity Revealed explores pioneering consciousness research to uncloak the "MYSTERY" of creativity.
Written especially for today’s Creative Professional, or Knowledge Workers, this book provides an accessible framework to better comprehend and align to your most valuable asset—the source of every brilliant idea, scientific breakthrough, or work of art.