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Related Books
Cult Branding WorkbookSeven Steps to Understanding Your Customer and Cultivating Brand Loyalty
by BJ Bueno
Want to create a Cult Brand? In the Cult Branding Workbook, BJ Bueno walks you step-by-step through the process of developing a brand your primary customer will love. From crafting your brand lover statement to understanding the human needs of your customer, you’ll learn what it takes to cultivate true brand loyalty.
The Power of Cult BrandingHow 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!)
by Matthew W. Ragas & BJ Bueno (Random House 2002)
Praised by marketing mavens Jack Trout, Al Ries, Jay Conrad Levinson, and Jeffrey Fox, this meticulously researched book uncovers the remarkable, untold stories behind nine very successful cult brands and the Seven Golden Rules that each instinctively follow.
Cult Branding 101
What is Cult Branding?
Brands fail for one primary reason: instead of building a brand some people love, companies build brands no one hates. Most marketers live in a world where they are constantly searching for the flashy, the instant—in short, the trivial.
The Loyalty Continuum
Most companies try to build brands that no one will hate instead of brands some people will love. Most marketers live in a world where they are constantly searching for the flashy, the splashy...
The Difference Between Destructive and Benign Cults
For over fifteen years, Rick Ross, a well-known thought-reform consultant, has studied cult groups and helped rescue family members trapped inside cult compounds.
Meet Mr. Maslow: The Father of Cult Branding
Why are certain brands so important and meaningful to some customers that they feel compelled to tell the world about them? What makes them go that extra mile?
Maslow's Hierarchy of Human Needs
Maslow postulated that humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs—like food, shelter, and clothing—that we need to survive
Seven Golden Rules of Cult Branding
Why do people love this brand? Why are they so loyal to it? What does this brand mean to them? Why? Why? Why! An interesting thing starts happening after you've asked a lot of questions for a long enough period of time.
The Power of Cult Branding
What is a Cult Brand? What is a Brand Lover? Why is serving your Brand Lovers critical for the long-term profitability of your business.
Cult Branding 202
Discover your Brand Lover
Marketing used to be fairly straightforward: Throw money at advertising in order to influence people to buy your products and services
To Be or Not To Be: The Inside Secret to Cult Branding
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs.
Archetypal Branding: Cult Branding 2.0
Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the fulfillment of some combination of these needs.
More Great Articles on Cult Branding
Happy 105th Anniversary Harley-Davidson!
by Salim Bueno
Hundreds of thousands of people gather from all corners of the world. Some people take months off of work; others quit their jobs. They come from South America, Europe, Asia, and even Australia—and from all across the United States. You can hear them coming miles away as they outnumber cars on every highway.
by Salim Bueno
Hundreds of thousands of people gather from all corners of the world. Some people take months off of work; others quit their jobs. They come from South America, Europe, Asia, and even Australia—and from all across the United States. You can hear them coming miles away as they outnumber cars on every highway.
MINI Mania Across the States
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
Apple, Making Friends From Foes
by Salim Bueno
When the iPhone first released on June 29, 2007 there were lines of people in Mac stores across America waiting to be the first to pay $599—to touch its magical screen and make a phone call to a friend and scream “I got an iPhone!”
by Salim Bueno
When the iPhone first released on June 29, 2007 there were lines of people in Mac stores across America waiting to be the first to pay $599—to touch its magical screen and make a phone call to a friend and scream “I got an iPhone!”
A Child's Day Is Forever
by Jenny Lee
Learn how Cult Brand MINI embraces the Golden Rule of Fun, and celebrates the child within us all.
by Jenny Lee
Learn how Cult Brand MINI embraces the Golden Rule of Fun, and celebrates the child within us all.
Being Human: Honor Thy Employee
by Jenny Lee
Companies that honor their employees as real people build stronger brands.
by Jenny Lee
Companies that honor their employees as real people build stronger brands.
Speak to Those Who Listen
by Salim Bueno
In today’s saturated marketplace companies are wearing thin in the pursuit of new customers. They create messages that speak to themselves, enter markets where they don’t belong, and speak to people who don’t care to listen. They target hypothetical demographics instead of targeting Brand Lovers.
by Salim Bueno
In today’s saturated marketplace companies are wearing thin in the pursuit of new customers. They create messages that speak to themselves, enter markets where they don’t belong, and speak to people who don’t care to listen. They target hypothetical demographics instead of targeting Brand Lovers.
It Takes More than Respect to Win Your Customer
by Salim Bueno
Are you on the journey to create a Cult Brand? Then you must understand that respecting the customer is very important. “Treat others as you want to be treated,” As the Golden Rule instructs. It takes a lot more than respect, however, to win the heart of your customers.
by Salim Bueno
Are you on the journey to create a Cult Brand? Then you must understand that respecting the customer is very important. “Treat others as you want to be treated,” As the Golden Rule instructs. It takes a lot more than respect, however, to win the heart of your customers.
Ikea Brings Fun Shopping to Your Home
by Salim Bueno
The customers experience doesn't end at the store front. Using music, photography, and creativity Ikea brings their brand to life in the virtual world.
by Salim Bueno
The customers experience doesn't end at the store front. Using music, photography, and creativity Ikea brings their brand to life in the virtual world.
About Cult Branding Company
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- “After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.”
—Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc.
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