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Why We TalkThe Truth Behind Word-of-Mouth Seven Reasons Your Customers Will—Or Will Not—Talk About Your Brand
by Bj Bueno
People talk. Since the dawn of time, they’ve grunted, groaned and gossiped about what they like and what they don’t; about the experiences that inspire them and the ones that fall flat.
Great Articles on Consumer Behavior
Happy 105th Anniversary Harley-Davidson!
by Salim Bueno
Hundreds of thousands of people gather from all corners of the world. Some people take months off of work; others quit their jobs. They come from South America, Europe, Asia, and even Australia—and from all across the United States. You can hear them coming miles away as they outnumber cars on every highway.
by Salim Bueno
Hundreds of thousands of people gather from all corners of the world. Some people take months off of work; others quit their jobs. They come from South America, Europe, Asia, and even Australia—and from all across the United States. You can hear them coming miles away as they outnumber cars on every highway.
MINI Mania Across the States
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
The Power of Cult Branding
What is a Cult Brand? What is a Brand Lover? Why is serving your Brand Lovers critical for the long-term profitability of your business.
What is a Cult Brand? What is a Brand Lover? Why is serving your Brand Lovers critical for the long-term profitability of your business.
To Be or Not To Be: The Inside Secret to Cult Branding
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs.
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs.
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