Brand Modeling Learning Center
Brand Modeling Introductory Video
Archetypal Branding: Cult Branding 2.0
Featured Article on Brand Modeling
Why Do Customers Tattoo Themselves withthe Brands They Love?
by BJ Bueno
Three core reasons consumers tattoo themselves, the four main qualities frequently tattooed brands share, and three steps you can take to strengthen your brand.
10 Strategies for Creating a Magnetic Brand that Attracts Loyal Customersby BJ Bueno & Scott Jeffrey
Brand loyalty doesn’t happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers; these brands stand for something meaningful for their customers’.
Why Brand Models Are Importantby BJ Bueno & Scott Jeffrey
Although we don't have crystal balls to predict the future, we have meteorological modeling to predict the weather. The more advanced and effective the model, the more accurate its predictive capabilities.
Ten Reasons to Focus on Your Best Customersby Scott Jeffrey
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business.
Additional Articles Related to Smart Consumer Research:
by Aaron Shields
Have everything the consumer interacts with become a reflection of some aspect of your brand’s archetype.
by Aaron Shields
The cover story of the July issue of Wired, “The End of Theory” by Chris Anderson, forecasts a new age of science, the Petabyte Age—an age where data becomes more important than the frameworks we use to understand the data.
by BJ Bueno
The bottom of the airplane illustrated in the Southwest Airlines logo is a red heart. Do you think it's an accident that millions of Southwest passengers perceive the airline to be the “heart in the sky?”
by Aaron Shields
I’m struck by how often companies conduct research without asking any questions. The research efforts gather data but fail to give results beyond numerical characteristics (e.g., sales and demographics).
by Aaron Shields
Every marketing company has the answer. But, solutions to marketing problems aren’t simple 2+2=4 answers.
by Aaron Shields
Last night I gazed into my psychic crystal ball and discovered a popular trend: creating new names, words, and phrases to describe things that we already have words to describe.
by Aaron Shields
Almost every company is doing something they shouldn’t be. Nothing akin to the deceptive practices of Enron, but something that in someway hurts or dilutes the value of the brand.
by BJ Bueno
Brand loyalty doesn’t happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers; these brands stand for something meaningful in their customers’ eyes.
