Brand Loyalty Learning Center
Brand Loyalty Presentations
Brand Loyalty Articles
Discover your Brand Loverby BJ Bueno & Scott Jeffrey
Marketing used to be fairly straightforward: Throw money at advertising in order to influence people to buy your products and services
Apple, Making Friends From Foesby Salim Bueno
When the iPhone first released on June 29, 2007 there were lines of people in Mac stores across America waiting to be the first to pay $599—to touch its magical screen and make a phone call to a friend and scream “I got an iPhone!”
Service Heroesby Jenny Lee, PhD
In a “dog-eat-dog world,” you better watch out for your own interests because everyone else is watching out for theirs. You’re taught to guard your back and compete without mercy. In this world, winner takes all.
An Experience to Rememberby Jenny Lee, PhD
Marketers have asked the perennial question: What makes customers happy?
Cult Brands have already cracked the code. By definition, Cult Brands sell lifestyles and provide opportunities for their brand lovers to make experiential purchases.
Where your Brand Matters Mostby Salim Bueno
Your brand extends everywhere, especially at the point of purchase. If you have your own retail space make sure your store says, looks, and feels what your brand is trying to communicate.
by Jenny Lee
On the last leg of our summer vacation, my sister and I drove to Vermont to visit the Ben & Jerry’s Factory—a place we dreamed about as kids. As we approached Waterbury, our hearts were filled with childlike wonder and our stomachs eagerly anticipated the fill of freshly made ice cream. We would join the other kids, young and old alike, and enter the world of the beloved, spectacle-wearing men of ice cream.
by Aaron Shields
Leander Kahney’s latest book Inside Steve’s Brain, a look at what makes Steve Jobs tick, made me stop, jump out of my seat, and shout, “Are you serious?”
by Jenny Lee
She’s already fallen in love. Drawn to your charm, courage, and determination, she’s captivated most by your ability to stand hands above the rest. Never has she met anyone as bold and daring as you. You honor and respect her, giving her the freedom to be who she is.
by Jenny Lee
As children, we are taught the laws of forgiveness and encouraged to verbalize three simple words that are often the hardest to say, “I am sorry.”No one likes to admit when they’re wrong. It makes us feel vulnerable, exposed, and defenseless.
by Aaron Shields
One of the best metaphors for branding is the theatre. What makes a theatre production great is what makes a brand great.This shouldn’t be surprising: strong brands are expressions of a core idea that their customers love; and great shows make us fall in love with language, a character, a relationship, an idea, or pure visual beauty—something that cuts to the core of what the show is really about.
by Jenny Lee
The first cardinal rule of becoming a therapist is Know Thyself. Therapists-in-training will spend countless hours in the classroom learning fundamental theories of the mind and will spend years under supervised practice learning how to master the art of therapy.
by BJ Bueno and Scott Jeffrey
When Ivan Pavlov did his famous experiment in 1904 and rang a bell, our best friend, the dog, began to salivate. Most of branding’s enigma is solved with this study: Connect the bell (the newspaper) with the meat (the consumer’s needs) and branding occurs.
by BJ Bueno
As marketers, we aspire to build stronger positions—to create a place in the minds of our prospects and customers where our products are positively recalled.
by Aaron Shields
The purpose of business hasn’t changed since your company started and it’s never going to change.