Cult Branding Workbook

Seven Steps to Understanding Your Customer and Cultivating Brand Loyalty

by BJ Bueno

After reading The Power of Cult Branding (Random House 2002), numerous business professionals had approached BJ Bueno with the question, “How do I do it?” In the Cult Branding Workbook, BJ answers that question. In this practical, step-by-step guide, you’ll be walked through the process of developing a brand your primary customers will love. From crafting your Brand Lover statement to understanding the basic human needs of your customer, you’ll learn what it takes to cultivate true brand loyalty.

In order to cultivate a “magnetic” brand, you must understand what drives your business: your customers! Few businesses take the time to better understand who they are in business to serve and, as a consequence, there are few brands that have earned “Cult” status.

Companies like Apple, Harley-Davidson, and Southwest Airlines invest a great deal of time in understanding and serving their Brand Lovers—and the results are obvious.

The Cult Branding Workbook takes you through the stages necessary to help you get in touch with your business’ brand lover. Only then can you make intelligent decisions about the overall direction of your enterprise—not just for advertising direction, but ALL your business decisions.

The seven steps of this brand discovery process are:

Step 1: Determine Where You Are Now

Step 2: Discover your Brand Lover

Step 3: Understand Your Brand Lover’s Human Needs

Step 4: Address your Key Touch Points

Step 5: Translate Your Ideas into Creative Communication

Step 6: Train your Organization

Step 7: Put your Knowledge to Work

After completing these seven steps, you’ll be armed and ready to begin cultivating a cult brand that takes on a life of its own.

Buy Your Copy Today

Cult Branding Workbook (Audio Book) via Amazon.com
by BJ Bueno

Cult Branding Workbook via Amazon.com
by BJ Bueno