Part 5: Play Along

If you want to ignite your team’s creative energy, learn to see this process through. It’s easy to jump to the end and skip steps. We all have the urge to try to get to the better ideas faster. The creative process can’t be rushed, however, and we must honor it.

If you can learn to foster an open environment and set up the optimal conditions for creativity to thrive with your group, the collective creative juices will begin to flow, transforming your business or division.

Viola Spolin, co-founder of the improvisational style of theatre, taught children to play games to solve problems; playing stimulates the mind to create solutions. How can you play? If you are selling a book, what if you were forced to use the book as another object in an activity or discussion? What associations would arise? You can check out Spolin’s Theatre Games for the Classroom for exercises to jumpstart your mind for creativity.

Playing along will take you out of your comfort zone; that’s part of its power. If you’re having trouble playing along, try adopting the mindset of a child. Children are happiest when they are allowed to play. Conversely, children’s creativity helps them to have fun! Children have always used their imaginations to create new ways of play.

Commit to this creative process to generate new, exciting solutions. Having fun with this process will ensure its successful implementation.

Lead writing and research conducted by Aaron Shields.

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