Predict customer behavior with a psychologically-driven consumer research model

Creating new customers costs money. Advertising, publicity, marketing campaigns, promotions and events are expensive and time consuming.

How do you know what will work? For example, how do you evaluate a new advertising campaign? Do you sometimes feel like you’re blindly throwing a dart at a wall?

Market research and focus groups rarely help clarify the best brand direction. Unless you’re Steve Jobs, you don’t have a crystal ball to tell you what your customers truly want—even before they know.

Brand modeling is important for every business because it shows how to differentiate your brand from your competitors and attract loyal customers.

Brand Model 3.0 combines quantitative and qualitative assessments to psychologically deconstruct the motivations and behaviors of your best customers. Brand Model 3.0:

• Helps you clearly evaluate your marketing plan and your advertising and branding efforts.

• Gives you the predictive capabilities necessary to determine the effectiveness of campaigns before you launch new initiatives.

Brand Model 3.0 is the only brand model that focuses exclusively on the importance of decoding the consumer psychology of your best customers—what we call Brand Lovers.

Attract more profitable customers with Brand Model 3.0

Brand loyalty occurs when customers form a strong emotional connection to the brands they love. Brand loyalty occurs infrequently and rarely by accident.

An effective brand model highlights a clear path to creating loyal customers. Loyal customers are more profitable because they buy from you frequently, ignore your competitors, and create new customers for you through word of mouth. Brands with authentic customer loyalty often cultivate brand communities too.

By unraveling your brand’s DNA through an in-depth psychological survey of your customers, Brand Model 3.0 shows you how to capitalize on your strengths. It helps you evaluate all aspects of your business:

• Who are your most profitable customers?
• What drives your best customers to buy from you?
• What type of advertising campaign will be effective?
• What emerging consumer needs must you address?
• What strategic actions will have the greatest impact on your brand?
• How can you differentiate your brand to make your competition irrelevant?

Get more details about Brand Model 3.0 or read through our frequently asked questions.

And if you’re interested in having Cult Branding expert BJ Bueno speak at your next event or train your leadership team, visit Cult Branding keynotes and workshops.